All Blog Posts Tagged 'Christy' (1)

How to make an event out of a movie screening in order to make it more appealing? Transmedia expert and SylC guest blogger Christy Dena takes a look at successful examples of event-based screenings and offers SylC readers some insightful hints...

A few years ago I was on a panel with an executive from Twentieth Century-Fox, and we were talking about creating "events" around films. He piped up and said they do that all the time. They tell audiences "this is the movie…