How to make an event out of a movie screening in order to make it more appealing? Transmedia expert and SylC guest blogger Christy Dena takes a look at successful examples of event-based screenings and offers SylC readers some insightful hints...
A few years ago I was on a panel with an executive from Twentieth Century-Fox, and we were talking about creating "events" around films. He piped up and said they do that all the time. They tell audiences "this is the movie…Continue
Added by Léa Germain on July 13, 2011 at 11:30am — No Comments