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Bringing audiences to independent cinema in Europe via digital & social media

All Blog Posts Tagged 'media' (21)

Europa Cinemas annual Conference in Paris

We were at the 17th annual conference of Europa Cinemas! The arthouse cinemas network was celebrating 20 years of supporting independent theatres Europe-wide offering audacious, different, experimental, risk-taking films to…

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Added by Léa Germain on November 26, 2012 at 1:30pm — No Comments

"Hello, Twitter. Kindly go f— yourself.* or when movie marketing goes social media.

“Fame, Glamour, Perfection, what if you could find it all at the tip of a needle? We at Lucas Clinic strive to bring you closer to celebrities than ever before, with samples drawn directly from the source, you can be connected in ways you never…

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Added by Léa Germain on August 14, 2012 at 2:00pm — No Comments

Der Himmel über Berlin

via Stefanie and (c) by Pierre Wolter http://pierrew.de/Photos/Photo/7468503554

This is…

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Added by Léa Germain on July 3, 2012 at 5:00pm — No Comments

Die fabelhafte Welt der Moviepiloten

Definitely, there are places where working is an experience of another kind.

At moviepilot, we have a nice tradition that when it's someone's birthday or an intern is leaving or whatever the occasion is, the person involved 'has to' bring a cake.…

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Added by Léa Germain on June 25, 2012 at 12:30pm — No Comments

A question of trust: connecting with audiences online

Nicola Sinclair asks how cinemas can harness social media in a way that is secure, positive and authentic

Let’s face it, these are tough times for media. In the past year alone, News of the World imploded in…

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Added by Nicola Sinclair on December 6, 2011 at 1:00pm — No Comments

SylC's Green Paper - an overview of our research, findings and predictions (part 1: introduction)

As you may know, we have been working on a Green Paper through which to share our research, our findings and our predictions for the future.  

We thought it was about time we started publishing said paper, and give you the opportunity to read it, comment on it, add to it and share it in the social way that we celebrate here at SylC.  To make it more easily digestible, we will be serialising the report over the coming weeks and months.

So (by way of an…

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Added by Rachael Castell on September 23, 2011 at 11:30am — No Comments

Worth coming to see? by Ian Christie

What makes for successful film programming today? This depends increasingly on what medium or platform you’re programming – and since vastly more film viewing now takes place on TV and computer screens than in cinemas, there can’t be a “one size fits all” answer. But if real-time social screenings (what we used to cal cinema shows) are now a niche activity, then programming them probably has to find new directions. What’s going to persuade people to leave home and be on time to watch…

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Added by Léa Germain on August 15, 2011 at 11:22am — No Comments

Oh the fun you can have with a disembodied leg and an online word cloud generator

Last Friday, I wrote about the fun I was having looking for images to post on this very blog. But it wasn't as much fun as these guys are clearly having with this disembodied leg.

 

Apparently this is from…

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Added by Rachael Castell on March 11, 2011 at 8:00am — No Comments

Widening the circle: how the perpetual turnover of media platforms is a help, not a hindrance, for cinemas

Thank you Today is Boring.

I know that this sentence doesn't sound as though it makes sense. But when you realise that 'Today is Boring' is the name of a one time specialised film and video shop, which is now a film consultancy, film events and production company, and film archive it becomes clearer. And why thank you? Well, this is where I…

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Added by Rachael Castell on December 14, 2010 at 8:26pm — No Comments

"Movies are poised to change"... but all for the better - so says Facebook mogul Mark Zuckerberg

Why I 'Like' Facebook and other unexpected revelations



OK. I admit it. I like Facebook. As a one time 'self-deleting cynic' (yup - I've changed), I've come round more than 180 degrees. And…
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Added by Rachael Castell on December 7, 2010 at 10:25am — 2 Comments

Our top 10 social media tips

SYLC’S TOP 10 TIPS



If you are thinking about social media as a solution for you, here are a few things we suggest you keep in mind…



1. Don’t panic – strategise! Social media is new for everyone



Don’t get carried away with concept over content: think long term and develop a strategy that suits you and your audience, rather than jumping in to everything! Chose one option (Facebook is a favourite) and start with that.



2. Trial and Error… Continue

Added by Rachael Castell on June 28, 2010 at 12:00am — No Comments

Mr. Cosmo would be proud…

Jen Davies, Head of Marketing at GFT (Glasgow Film Theatre) talks us through the strategy which has seen box office sales steadily increase, web visits rise, and the cinema itself winning both the Glasgow Grows Audiences ‘Audience Development Pioneer award’ for their use of social media AND the Coveted ‘Golden Twit’! All under the watchful eye of their 70 year old mascot, Mr Cosmo.…



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Added by Rachael Castell on April 12, 2010 at 6:00pm — No Comments

Not just a filmhouse, it’s a filmhome

Our experience at Edinburgh’s Filmhouse once again highlights the power of programming, I get the full audience experience by watching two films in one evening, and an April Fools joke on Facebook proves just how well loved the Filmhouse is by its current audience…

Edinburgh Filmhouse is very familiar to me. As producer of the East End Film Festival from 2003-2007, I found myself annually returning to beautiful Edinburgh only to ignore…

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Added by Rachael Castell on April 9, 2010 at 6:00pm — No Comments

Social Media really CAN save the world!

How 5 brands are using social media with meaning…

In case you were wondering what all the fuss is about, and what effect a few people sharing endless updates on Facebook or Twitter could really have…

…check out these companies and campaigns, all of whom have enjoyed great success for meaningful causes by using social media:…

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Added by Rachael Castell on April 7, 2010 at 6:00pm — No Comments

And the Moviepilot post-premiere bar discussion award for best documentary goes to…

Classic post-movie debate brought to you by Moviepilot and friends. But which docs have we missed?…



Following the screening of Kick-Ass, the Moviepilot crew – sticking to the age-old tradition – decamped to a nearby bar to discuss the film – a vitally important element of the cinematic ritual. After much jubilant collective reviewing, we all agreed that the film ‘kicked ass’.



Next, joining forces with the Feunf Film Fruende team on the next table, we worked our way… Continue

Added by Rachael Castell on April 7, 2010 at 5:30pm — No Comments

Kick-Ass!

Superheroes kick ass across Germany at the premiere of kick ass film ‘Kick-Ass‘. (And I try to fit the words ‘kick ass’ into a blog introduction as many times as possible).





Superheroes in Hamburg



Moviepilot’s… Continue

Added by Rachael Castell on April 2, 2010 at 5:30pm — No Comments

“Oh, Cine-lysées”: le Lincoln, Paris

The power of juxtaposition: arthouse cinema just off les Champs Elysées



Well, what better reason to walk down the beautiful Champs Elysées than a visit to an arthouse cinema? I must admit it seemed like a rebellious exercise, particularly as, on our way there, we passed a very fancy-looking restaurant where Léa whispered to me that Sarkozy is known to eat …



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Added by Rachael Castell on March 26, 2010 at 5:00pm — No Comments

London Film Weekender

Léa and I indulge in our very own London Film Weekend, coincidentally at the same time as the official ‘London Film Weekend’. That’s synchronicity for you…



Whilst Léa was in the UK for our Friday meeting at Broadway and Monday at Watershed – thus with a whole weekend window in the middle! – I thought it would make sense to spend our time watching films. Therefore, it seemed sensible to head to the BFI on the Southbank where, in the mediatheque,… Continue

Added by Rachael Castell on March 22, 2010 at 4:30pm — No Comments

From the local to the international: Broadway Cinema, Nottingham

How the Broadway Cinema has gone from strength to strength by starting from home.

One of my first notes on arriving at the Broadway Cinema reads: ‘LOCAL profile very important: Broadway at the heart of local micro-ecology. And it seems to me that this is the heart of the Broadway’s success. By having a clear understanding of the profile of their local audience, the cinema has built a loyal following whose word of mouth now…

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Added by Rachael Castell on March 19, 2010 at 3:00pm — No Comments

How Hamburg won our crazy hearts…

By Léa Germain



Hambourg mon amour



The Abaton Kino lays on the campus of Hamburg’s University, in the district of Grindel, Eimsbüttel. I must say I was very excited to come back to this place where I had once studied (well, last year), to the cinema I sometimes went to just after having spent the entire day sitting in the antique class rooms of Allende Platz building for social sciences. Back then, I used to think that there was a strong correlation between the… Continue

Added by Rachael Castell on March 18, 2010 at 4:00pm — No Comments

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