Support your local Cinema

Bringing audiences to independent cinema in Europe via digital & social media

Rachael Castell's Blog (36)

SylC's Green Paper - an overview of our research, findings and predictions (part 1: introduction)

As you may know, we have been working on a Green Paper through which to share our research, our findings and our predictions for the future.  

We thought it was about time we started publishing said paper, and give you the opportunity to read it, comment on it, add to it and share it in the social way that we celebrate here at SylC.  To make it more easily digestible, we will be serialising the report over the coming weeks and months.

So (by way of an…

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Added by Rachael Castell on September 23, 2011 at 11:30am — No Comments

Optimist, pessimist or realist? An overview of the Independent Cultural Cinema Exhibition Conference

It's not often that the specialised film exhibition sector gets the opportunity to talk directly to policy-makers. So yesterday's Independent Cultural Cinema Exhibition Conference hosted by SylC partner and field leader Watershed in Bristol, was a welcome opening for cinemas, film societies, higher education and research bodies, and funders to share feedback and strategy with…

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Added by Rachael Castell on September 16, 2011 at 8:19pm — No Comments

Flatpacking: A day of diversity and intrigue in... Birmingham?

Yes. Birmingham. I don't think 'being in Birmingham' is Flatpack's sole USP, but its location certainly adds to the ('mystique' seems a strong word for Brum)... um... 'delightful eccentricity' (better) of this boundary-examining film festival. The juxtaposition of avant-gardist, explosively creative content with the shopping-mall-centric industrial landscape of Birmingham works very well. But I expect that a programme of this…

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Added by Rachael Castell on March 29, 2011 at 8:27pm — No Comments

Oh the fun you can have with a disembodied leg and an online word cloud generator

Last Friday, I wrote about the fun I was having looking for images to post on this very blog. But it wasn't as much fun as these guys are clearly having with this disembodied leg.

 

Apparently this is from…

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Added by Rachael Castell on March 11, 2011 at 8:00am — No Comments

Seminole Ball Game (1928): how misunderstandings can lead to gentle awe and bizarre discoveries at work on SylC

One of my favourite pastimes of late, in fact a way to waste uncountable hours in gentle awe and bizarre discovery, is to search for relevant images to support the content on this site. It's a difficult thing to have to do: to find generic images that represent specific theories on a regular basis, and then to make sure that they are in the public domain to be pinched for our purposes! So it was with great relief that I took advice from…

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Added by Rachael Castell on March 3, 2011 at 11:30pm — No Comments

Back from Berlin! Full of ideas and ready for the iPhone app round two...

There's nothing better than a sixteen hour bus journey* to reflect on a whirlwind few days at an international film festival.  Particularly when a major focus of your time there had been spent moving forward on say... a free iPhone app for independent cinemas that's been in the pipeline for a few months now.  Oh, and showcasing, brainstorming and discussing a cinema industry website…

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Added by Rachael Castell on February 21, 2011 at 8:04pm — 1 Comment

Going to the Berlinale? See you there!

Join us for an informal SylC catch-up on the afternoon of 16th February at Yorck-Kino GmbH, Rankestraße 31, 10789 Berlin from 2.30pm - 5pm.  Feel free to stop by at any time during the afternoon and meet the team. It's very informal and you don't need to be there the whole time, you just need to be there! :)  However, please let us know if you will be coming so that we can make enough coffee!



If you can’t make it…

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Added by Rachael Castell on February 9, 2011 at 9:30am — 3 Comments

Alternative Alternative Content: How Tyneside in Newcastle is embracing the fun side of arthouse and enjoying booming business

I know I’m in a minority when I confess that sometimes I do like to knit in the cinema, but I’m in fine company in Newcastle where the Tyneside has a very popular knitting club every fortnight. It’s just one of the innovative ways that they are boosting admissions (from 90,000 up to 150,000 in just three years) and bringing new audiences into this…

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Added by Rachael Castell on January 28, 2011 at 3:00pm — No Comments

Tackling preconceptions of Independent Cinema: a social experiment...

Guest blogger Chiara Pannazzo takes some independent cinema virgins on a revelatory visit to Edinburgh's Filmhouse

all text and images by Chiara Pannazzo

The Experiment

As a lover of arthouse cinema, in my circle I am in the minority. With the tide of change away from the global to the local, I sensed it was time to tackle…

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Added by Rachael Castell on January 26, 2011 at 3:30pm — 11 Comments

Widening the circle: how the perpetual turnover of media platforms is a help, not a hindrance, for cinemas

Thank you Today is Boring.

I know that this sentence doesn't sound as though it makes sense. But when you realise that 'Today is Boring' is the name of a one time specialised film and video shop, which is now a film consultancy, film events and production company, and film archive it becomes clearer. And why thank you? Well, this is where I…

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Added by Rachael Castell on December 14, 2010 at 8:26pm — No Comments

Friday Fun! Less is totally more: how you can create powerful viral christmas video with a good idea and a room full of friends

OK. It's Friday. It's near Christmas. It's time for some useful but entertaining videos with a valuable SylC message. If anyone asks you what you're watching and looks at you askew or accusingly, tell them it's research. It is!

Indeed! What could be more relevant and/or entertaining than Christmas viral videos? It's not long away, but there's still time to make a cheap, effective Christmas movie gift…

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Added by Rachael Castell on December 10, 2010 at 3:00pm — 3 Comments

"Movies are poised to change"... but all for the better - so says Facebook mogul Mark Zuckerberg

Why I 'Like' Facebook and other unexpected revelations



OK. I admit it. I like Facebook. As a one time 'self-deleting cynic' (yup - I've changed), I've come round more than 180 degrees. And…
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Added by Rachael Castell on December 7, 2010 at 10:25am — 2 Comments

Alternative Futures and Future Alternatives: Provocative Messages from The Europa Cinemas Conference Paris, 2010

From Alternative Content to Cinema on Demand via Playstations, from virtual architecture to neuroscience, the agenda for this year’s Europa Cinemas conference grappled with some of the key issues around the future of Independent Cinema. Rachael Castell examines some provocative statements and what on earth to do about them….



On reflection, despite the seemingly traditional profile of this year’s conference, there were actually some pretty… Continue

Added by Rachael Castell on November 23, 2010 at 1:30am — 2 Comments

The Future is Now!



Support your local Cinema, in association with Europa Cinemas, is proud to welcome you to our new website!



Inspired by conversations with many of our partner cinemas who are keen to continue the…
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Added by Rachael Castell on November 18, 2010 at 11:30pm — No Comments

Autumn Update: Apps and innovations (EN-FR-DE-SP)

** Voire ci-dessous pour la version francaise / Für die Deutsche Version, siehe unten / Para la versión española, ver más abajo **

Autumn Leaves

ENGLISH



As we drift into Autumn and find ourselves back at our desks and no longer on sunny beaches or at barbecues, but watching the leaves turn to russet and brown, at least we can comfort ourselves with the news that the Support your local Cinema project continues… Continue

Added by Rachael Castell on October 13, 2010 at 12:30am — No Comments

Q. What’s 2 Miles Down, Three Stories up, and constructed entirely of cubes?

A. See below… (we’ve got to keep you guessing – and besides, you love a quiz – we know you do).

Phoenix Square



As Digital Spaces go, Phoenix Square, literally, has it all. Cinema screens, gallery spaces, editing suites, a… Continue

Added by Rachael Castell on October 6, 2010 at 12:30am — No Comments

On the Road Again…



Well, as summer doffs his cap and pops off for a holiday of its own (also known as ‘winter’ – boo), we at SylC find ourselves back on the road. Since arriving back in the office at the end of July, we’ve already been seen in London, Berlin,… Continue

Added by Rachael Castell on September 22, 2010 at 12:30am — No Comments

Immortality: 1080p24, H.264

In August’s edition of http://bit.ly/a16uTThttp://bit.ly/a16uTT there is a brief reference under ‘in production’ (p.8) to Guy Maddin – that Canadian connoisseur of a particular early cinema aesthetic . Although the main headline is regarding the happy fact that Maddin is about to start shooting his first feature since My Winnipeg (2007), it was the aside that interested me:



“Concurrently, Maddin and a few… Continue

Added by Rachael Castell on July 27, 2010 at 12:30am — No Comments

Face your profile

Face your profile! Faites-face à votre profil!





Our today’s advice finds itself in this useful article from the very recommendable Mashable:



Here are 5 tips for social media beginners willing to start with a Facebook page, for instance.



As you exhibitors well know, and following up Rachael’s suggestions at Bologna Young Audience Seminar “Making an impression”- the first impression is very…
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Added by Rachael Castell on July 20, 2010 at 12:30am — No Comments

SylC: find us online and offline

Online



Donât forget that you can keep up to date with the world of SylC and get top social media tips, useful

links, information on relevant festivals and events, funding opportunities and news on

the following sites:



- Blog: http://www.supportyourlocalcinema.com/



- Twitter:…

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Added by Rachael Castell on July 9, 2010 at 12:00am — No Comments

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