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Rachael Castell's Blog – April 2010 Archive (7)

by Léa Germain, project assistant Support your local Cinema At Zeise, Jan-Oliver Lange showed us how a good online communication strategy can develop just organically and gains efficiency with the p…

by Léa Germain, project assistant Support your local Cinema



At Zeise, Jan-Oliver Lange showed us how a good online communication strategy can develop just organically and gains efficiency with the practice. With his inputs, Zeise now experiences the use of facebook as a fantastic means to gather precious feedback from its audience. Here social media manage to reflect Zeise’s branding as J-O puts is: popular art-house, uncomplicated and direct..





Au Zeise,…
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Added by Rachael Castell on April 28, 2010 at 12:00am — No Comments

Cines Verdi : social media au pays d’Almodovar

Cines Verdi!!



Also movie-eaters can engage in social media! Iván Barredo cares for its younger audience by extending the online presence of the Cines Verdi beyond its internet homepage, to Facebook, and even Tuenti- a Spanish social network for young people in their twenties. It would be sad not to tell the entire world how valuable it is to watch a restored copy of Lola Montes in its original version. If art-house rather suffers from web pirats in Spain, Ivan Barredo well… Continue

Added by Rachael Castell on April 24, 2010 at 11:30pm — No Comments

Mr. Cosmo would be proud…

Jen Davies, Head of Marketing at GFT (Glasgow Film Theatre) talks us through the strategy which has seen box office sales steadily increase, web visits rise, and the cinema itself winning both the Glasgow Grows Audiences ‘Audience Development Pioneer award’ for their use of social media AND the Coveted ‘Golden Twit’! All under the watchful eye of their 70 year old mascot, Mr Cosmo.…



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Added by Rachael Castell on April 12, 2010 at 6:00pm — No Comments

Not just a filmhouse, it’s a filmhome

Our experience at Edinburgh’s Filmhouse once again highlights the power of programming, I get the full audience experience by watching two films in one evening, and an April Fools joke on Facebook proves just how well loved the Filmhouse is by its current audience…

Edinburgh Filmhouse is very familiar to me. As producer of the East End Film Festival from 2003-2007, I found myself annually returning to beautiful Edinburgh only to ignore…

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Added by Rachael Castell on April 9, 2010 at 6:00pm — No Comments

Social Media really CAN save the world!

How 5 brands are using social media with meaning…

In case you were wondering what all the fuss is about, and what effect a few people sharing endless updates on Facebook or Twitter could really have…

…check out these companies and campaigns, all of whom have enjoyed great success for meaningful causes by using social media:…

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Added by Rachael Castell on April 7, 2010 at 6:00pm — No Comments

And the Moviepilot post-premiere bar discussion award for best documentary goes to…

Classic post-movie debate brought to you by Moviepilot and friends. But which docs have we missed?…



Following the screening of Kick-Ass, the Moviepilot crew – sticking to the age-old tradition – decamped to a nearby bar to discuss the film – a vitally important element of the cinematic ritual. After much jubilant collective reviewing, we all agreed that the film ‘kicked ass’.



Next, joining forces with the Feunf Film Fruende team on the next table, we worked our way… Continue

Added by Rachael Castell on April 7, 2010 at 5:30pm — No Comments

Kick-Ass!

Superheroes kick ass across Germany at the premiere of kick ass film ‘Kick-Ass‘. (And I try to fit the words ‘kick ass’ into a blog introduction as many times as possible).





Superheroes in Hamburg



Moviepilot’s… Continue

Added by Rachael Castell on April 2, 2010 at 5:30pm — No Comments

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