Once upon a time, people doubted the success of the modern-day computer - appearing more as a fad that would never really catch on. Today, its presence has left an idelible mark on how we live our lives, adorning office spaces and the home as technology has come to shape and influence our daily habits.
Now this computer has a home in your pocket.
It has become the catch-cry of the modern techonological era. We have become increasingly more connected. Our experiences form a 'collective' and 'social' sphere.
The big providers of the social experience are acutely aware of this as the connectedness of internet interaction evolves into its mobile form.
SoLoMo - Social Local and Mobile, is the new term that has been coined since the advent of the connected mobile experience.
What does it mean?
- Social media and networking sites such as Facebook and Twitter lie behind the connectedness that brings people together. It is the sharing of moments, experiences, life milestones be they routine and generic or out-of-this-world.
- Facebook's check-in feature allows users tell the world what they're doing, and where they are in order for others to join or contribute.
- The inclusion of media in user tweets has enriched the experience on the tid-bit-driven site of Twitter.
The platforms leading the charge are investing heavily in the new direction for Web 2.0. Whatever your technological fix of preference, the likes of Facebook, Twitter, the Apple family and the plethora of Google applications are learning to interact as platforms dependent and intertwined as the vaunted 'SoLoMo' tailors the user's experience.
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